Back
Increase the influence of a pan-African logistics infrastructure company and raise its profile
Strategic communication
![10](https://concertopr.com/app/uploads/2021/10/10.jpg)
Case study Strategic communication
Increase the influence of a pan-African logistics infrastructure company and raise its profile
Starting point:
- A young company specialised in logistics infrastructure wanted to raise its profile in Africa and in relation to financial centres.
- Concerto was contacted and asked to extend the client's media coverage, fashion a brand that resonated with its audiences in Africa, bolster its communications capabilities and support it on a path to rapid growth.
![10](https://concertopr.com/app/uploads/2021/10/10.jpg)
Our approach:
- On each existing or potential market, Concerto conducted analyses of the media landscape so as to determine how the client was perceived and target the relevant media publications.
- Concerto contacted a brand strategy specialist and an artistic director so as to create a brand platform fashioned by visits to the client's operations sites.
- Once the brand strategy had been established, Concerto sought to raise the interest of the main regional and international media publications so as to enhance the client's profile.
Results
- The client's brand was finalised and their website, their social media presence and their main communications tools were updated.
- The brand launch was supported by major media coverage involving more than a hundred press articles in regional and national publications.
- Concerto is still supporting the client in Africa across all of its business markets, providing strategic communications and press relations consultancy services.
Discover our case studies.
![florian-wehde-Do6yoytec5E-unsplash 1](https://concertopr.com/app/uploads/2021/09/florian-wehde-Do6yoytec5E-unsplash-1.png)
Showcase the expertise of an international supplier of ICT services
Increase the visibility and raise the profile of a pan-African institution
Promote the image of a Central American country
Supporting government relations for a global player in the extractives industry in the Sahel