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Coordinate the communication initiatives of a presidential candidate and establish their credibility internationally
Track II diplomacy
Case study Track II diplomacy
Coordinate the communication initiatives of a presidential candidate and establish their credibility internationally
Starting point:
The client, previously a prominent figure in their country, was returning to the national and international political scene after several years of silence and a reputation that had been damaged following several defamation campaigns.
The client called upon Concerto to develop a communications and public relations strategy and to support them with their election campaign.
Our approach:
Numerous initiatives were implemented, including:
- Conducting of an image audit among political / economics players and members of civil society both locally and internationally
- Definition of a clear positioning, adapted to specific local and international features
- Creation of a programme-based think tank made up of national and international experts which went on to become the campaign political movement
- Staging of meetings with international and pan-African figures from the worlds of politics and economics
- Participation in international events
- Meetings with the local diplomatic corps and high-level representatives of international institutions
- Training of a communications team in digital practices and community management
- Daily coaching of communications teams during the campaign
- Management of international press relations for the client: drafting and sending of press releases, organisation of interviews
- Drafting of opinion pieces
- Staging of bilateral meetings with heads of state before the presidential election
- Support staging the investiture with management of international press and international official guests
Results
- The candidate won the presidential election.
- Furthermore, their international reputation was significantly improved through targeted media relations and management of professional social networks until they ultimately became, in a few months, the leading political figure of their country.
- The candidate’s victory was hailed by the international press and by their opposite numbers internationally.
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